By BTC Marketing

It’s official: B2B marketers have fully adopted content marketing — the practice of attracting prospects by providing them with helpful information instead of promotional messages.

Why? Because it works, according to B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, the ninth annual such report by Content Marketing Institute (CMI) and MarketingProfs.

By Betsy McLarney, CEO, EMC Outdoor

In recent years, Out of Home (OOH) advertising has gained greater recognition as a core part of an integrated media plan. As the format gains popularity, the digitization of media assets is rapidly transforming how and why advertisers use it. Digital Out of Home (DOOH) allows brands to amplify their messages in dynamic and engaging ways. The seamless addition of digital overlay—paid search, social media and in-app ads—creates an even more comprehensive strategy.

This combination of traditional and digital formats is making each media type more powerful and generating more highly targeted impressions. With all the new technological advances propelling the industry forward, it’s important to look at what brands are doing with this extraordinary opportunity to innovate.

By VSA

As new technologies emerge and competition increases, sales prospecting strategies are also ever-changing. Companies are constantly trying new approaches, refining messaging, and evolving communications styles to connect with prospective clients in meaningful ways.

A successful prospecting strategy usually involves several modes of outreach, including social media, internet marketing, email, trade shows and direct mail. But while we live in a digital age, one of the most effective prospecting tools is still the good old-fashioned telephone.

By Slice Communications

When implementing a social media marketing strategy it is extremely important to be able to track the performance of your efforts. Google Analytics provides insightful metrics to help you keep tabs on how well your social media campaigns and channels are doing. These metrics allow you to make informed decisions on how you want to continue your social media marketing efforts. No one wants to continue allocating valuable resources towards activities that aren’t showing positive results, and Google Analytics can help you make decisions to prevent that. These are 3 Google Analytics metrics that you should be using to track social media performance: