Bill Haley, co-founder of the MarCom Alliance and president of Allied Pixel, will speak about personalized video at the sixth-annual TEDxWilmington on Wednesday, Aug. 16. To view Haley’s talk live on the internet, go to https://livestream.com/Tedx/TEDxWilmington2017 at 4 p.m. He’s the fifth speaker in the 3:30-5 p.m. block. Continue reading →
If you’re planning to exhibit at an international trade show, you’ll want to check out this guest blog over on Marcom Alliance partner Embarq Creative’s site.
Myriam Siftar, CEO of MTM LinguaSoft — also a Marcom partner — talks about making a positive first impression at an international trade show, including how and when to incorporate cultural training and language services in the planning process. Here’s a sneak peak: Continue reading →
Four MarCom Alliance partners — Embarq Creative, Allied Pixel, EMC Outdoor and Perfection Events — are joining forces in August to present Branding Beyond the Booth, a free, informative session on increasing traffic to your trade-show exhibition booth, standing out from the competition, and keeping your brand in the spotlight when the trade show is over. Continue reading →
MarCom Alliance partner and president of MTM LinguaSoft, Myriam Siftar, published an article about “Marketing and Localization: A Symbiotic Relationship?” on LinkedIn. Through a recap of a conversation led by leaders of the localization industry, it highlights the relationship between marketing and localization. Click here to read the article on LinkedIn.
MarCom Alliance Managing Partner Kim Landry will share tips and tricks on getting found in local search as part of NAWBO Leadership Conference 2017: Winning Women—Shattering the Glass!
The half-day conference is Thursday, April 27, at the Pyramid Club. Visit http://www.nawbophiladelphia.org to register today! Landry’s topic is “‘Winning at Local Search: A Do-It-Yourself Plan to Get Found Online.” Continue reading →
Allied Pixel has signed an agreement with a well known Philadelphia-area university to produce a Personalized Video campaign. The campaign will launch in April and will target accepted students. Each student will receive a custom-produced video that speaks directly to their college interests including choice of major, sports, activities and residence life. Approximately 2400 videos will be produced for the campaign. It is expected that this will be the first campaign of its kind ever.
Debra Malinics, a MarCom Alliance partner and member of the Forum of Executive Women, will be a mentor in the forum’s 2017 outreach and mentoring program. The Forum of Executive Women is an organization dedicated to increasing the leadership roles of women in the Philadelphia region.
MTM LinguaSoft, a Marcom Alliance partner specializing in translation for multilingual digital content, sponsors the kickoff event of the Philadelphia Software Localization Meetup on March 9, 2017. Project manager Ken Farrall presents “Encoding Nightmares,” an in-depth look at the impact of character encoding mismatches on the software localization process. Ken draws on his experiences as a manager of multilingual localization projects and as a full-stack developer to share best practices for prepping code for translation and localization, and for identifying and resolving “encoding nightmares” if and when they arise. The event will include general discussion and refreshments.
Hollister Creative, a Philadelphia marketing services and web design company, is thrilled to announce that it has been ranked 9th nationwide out of 20 firms that made the Agency Spotter quarterly Top 20 Marketing Agencies Report.
Agency Spotter collates and reviews data, including research and insights, on top marketing agencies and design firms, marketing trends and the future of marketing.
Allied Pixel has pioneered an innovative new method to create personalized videos that are tailored to individual viewers. The process draws data from the client’s CRM (customer relationship management) software and feeds it into a proprietary rendering engine that combines pre-built video segments based on an individual customer’s purchase history or preferences. Allied Pixel principal Bill Haley said, “Our Personalized Video service is revolutionary. For the first time, our clients can engage with their customers and prospects on a one-to-one level.”
