The simplest definition of Public Relations is “doing good and getting credit for it.” Organizations that step up in times of crisis should be recognized for taking care of their communities. But media relations in situations like is this not about ego or a pat on the back; it’s about recognizing and honoring the selfless dedication of the team members making it happen and inspiring the larger community around them to also take action. Congratulations to BTC client St. James School for being a beacon of light in its community. We hope others follow your lead. Continue reading →

By Chris Rulli

Today, advertisers across all industries and geographies are finding themselves in the midst of unprecedented circumstances. The typical, practical and expected have given way to the unusual, unforeseen and unexpected. Marketers have found themselves needing to understand a new framework for engagement and develop new methodologies to address new audiences exhibiting new behaviors. While we know this whirlwind of challenges can feel frustrating and confusing, it also yields innovation because we know it isn’t forever. When the public health situation has been resolved, quarantines are lifted, and the economy opens back up, it will be imperative that advertisers are ready and able to move into action with plans for advertising in the post-covid world. Continue reading →

It seems surreal: just a few short months ago, VSA’s whole team was gathered in our Westmont, NJ office. We were busy qualifying prospects and setting appointments. Everything was normal. But thanks to the worldwide COVID-19 crisis, we now know how quickly things can change.

In addition to making our own adjustments, we’ve witnessed the various ways in which our clients have reacted to this drastically-altered business landscape. Many have put their telephone lead gen programs on hold, making the assumption that sales prospecting calls are either inappropriate or ineffective during such a frantic time.

Of course, no one wants to just carry on as if nothing’s changed. But does that mean you should halt your calling programs altogether? Continue reading →

When you embed a video on your website from your YouTube channel, are those views counted by YouTube?

The short answer is, yes.

The long answer is a little more complicated.

Any embedded video hosted on YouTube will count as a view when that video is played, with a few exceptions. Continue reading →

By Embarq Creative

You only have one chance to make a first impression.  Choosing the right trade show exhibit design company can make it a good one.  It makes sense that when you are exhibiting in a trade show, your chance to make a first impression is primarily in your trade show booth design. Trade shows are a traditional face-to-face marketing strategy used by many businesses. Trade shows have been taking place since the 1960’s and 70’s and are still one of the most valuable ways to sell, market and build relationships. In fact, trade show exhibition can generate more leads, increase brand awareness and drive sales. If planned and prepared for correctly, the return on investment can be tremendous. Continue reading →

By Sal Trovato, 701 Creative

The Holiday Season can be overwhelming. The halls are being decked earlier and earlier every year and the name brands are promoting Black Friday sales before the summer is even over. Companies try to squeeze as much holiday business in as they can, and sometimes consumers pay the price with advertising overload. So as a small business, how are you supposed to compete with big money advertising? Continue reading →

By Jen Horner, MTM LinguaSoft

When companies pursue growth in foreign markets, “localization,” broadly defined, comes up immediately. Of course you need things translated! And after you’ve launched your multilingual website, app, or product, your language partner can continue to support global business success. Continue reading →

When Instagram launched its story feature in 2017, many thought it was just another way to compete with its top competitor, Snapchat. In 2018 Instagram added amazing new widgets to its story feature, such as polls, questions, and even music. Fast-forward to 2019, Instagram stories have become fun for personal use, but how can they help you grow your business?

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by Valerie Schlitt, CEO, VSA, Inc.

When I was growing up, sales was the business of salesmen. That sounds obvious — but I’ll explain.

Whether large or small, most companies relied on the efforts of a small team of representatives to handle their entire sales process, from gathering leads at conferences or while canvassing to developing time-consuming and manual systems for nurture and follow up — all the way through finally closing a sale.

Continue reading →