If you’re planning to exhibit at an international trade show, you’ll want to check out this guest blog over on Marcom Alliance partner Embarq Creative’s site.

Myriam Siftar, CEO of MTM LinguaSoft — also a Marcom partner — talks about making a positive first impression at an international trade show, including how and when to incorporate cultural training and language services in the planning process.  Here’s a sneak peak:

Are you planning to exhibit at an international trade show? You’ll want to make a positive first impression, and you’ll have to overcome barriers of language and culture in order to do it. We’ve been invited by Embarq Creative to share some tips on how – and when – to incorporate language services and cultural training into your international trade show planning.

A close partnership with Nimlok, with locations both in the US and in the UK, allows Embarq Creative to serve clients here and abroad. A creative team based in the local culture will help you adapt your exhibit for maximum appeal to your prospects. What issues should you expect to arise when planning an international trade show exhibit?

Click here to read more about International Trade Show Planning: Language and Culture