MarCom Alliance Managing Partner Kim Landry will share tips and tricks on getting found in local search as part of  NAWBO Leadership Conference 2017: Winning Women—Shattering the Glass!

The half-day conference is Thursday, April 27, at the Pyramid Club. Visit http://www.nawbophiladelphia.org to register today! Landry’s topic is “‘Winning at Local Search: A Do-It-Yourself Plan to Get Found Online.”

“To win at local search, you need a big digital footprint,” says Landry, who is also president of Hollister Creative. “The more monstrous, the better. We’re talking Bigfoot big. But how can you develop a big footprint if you can’t afford to pay an expert to do it for you?

“The answer,” she says, “is simple: Do it yourself.” In her talk, participants will learn how.

They will gain an understanding of local search and how it relates to other aspects of digital marketing. Landry will send them a copy of the PowerPoint to use as a reminder of what to do and how.